The Best White-Label Video Streaming Services + How To Choose

Exploring the world of live event broadcasting and content sales often brings you face-to-face with a critical challenge: the need for a video player that aligns seamlessly with your brand. Many streaming services offer limited customization, leading to a mismatch between your content and its presentation.

White Label Video Streaming Service

This is where white-label video streaming services come in handy!

What Is A White-Label Streaming Service?

Nobody likes using generic-looking visual elements that are used by hundreds of people. White-labeling allows you to maintain your brand's identity as a consumer product.

White-labeling allows you to make your video player unique. With a white-label HTML5 player, you can customize the logo, colors, and even make changes to how the video player behaves. For example, you might want it to start playing as soon as the user scrolls it into view, or you might want to remove the pause button.

This is all done through a label video streaming solution such as StreamingVideoProvider. These white-label streaming platforms do all of the hard work with video hosting and content delivery. They allow you to broadcast content with your branding using their third-party infrastructure. This means you don’t have to worry about hosting content yourself, and you make it look like you’ve got your own proprietary video hosting system.

As a result, you can stand out from other branded products and get that professional, high-end look.

What to look for in a white-label streaming platform

White Label Platform

Brand Logo Integration

Your brand's logo is more than just a symbol; it's a statement of your identity. A top-notch white-label live video streaming platform recognizes this and offers the flexibility to prominently display your logo within the video player. This is key to ensuring that your audience always associates the content with your brand.

Customizable Color Scheme

The color scheme of your video player should be a seamless extension of your brand's palette. A white-label partner worth its salt allows you to apply custom branding to the whole platform. You should be able to tailor the player interface's colors and the platform should ensure a cohesive viewing experience that resonates with your audience.

Video Player Customization

The video player isn't just a tool; it's the window through which your audience connects with your content. That's why it's vital to choose a white label streaming platform that offers comprehensive customization options. They should go beyond color.

From adjusting the player's size and shape to selecting specific colors and branding elements, these features empower you to create a viewing experience that truly reflects your brand's character.

Layout Customization

How your videos or playlists are presented can significantly impact viewer engagement. A good white-label streaming video platform should allow you to customize your playlist layout. For example, it could offer the option to publish a live streaming player with or without chat. It could give you the ability to publish a VoD player along with a playlist and description or just the player itself.

Content Organization

Effective content organization means you will save time. A capable white-label platform will provide robust tools for organizing your content. This includes creating playlists, categorizing videos, adding custom tags, and enhancing search functionality. It has to be easy for you to sort and organize your content on the back end and easy for the viewers to navigate.

Personalized Notifications and Emails

Notifications and emails are direct lines of communication with your audience. A white-label streaming service should offer the ability to customize these assets. Whether it's alerts for new content or subscription renewals, tailoring these messages to fit your brand's voice enhances your connection with the audience.

Access Control

Control over who views your content is crucial. Look for a platform that allows you to set up password protection, member-only areas, and pay-per-view options. This level of control ensures that your content reaches the intended audience under the terms you specify.

Flexible Monetization Options

Monetizing your content should be as flexible as it is lucrative. A comprehensive white-label video streaming service will offer a variety of monetization options. From customizing payment methods and subscription plans to strategically placing ads, these features are essential for capitalizing on your content's value.

Comparison Table: The Best White-Label Streaming Services







Custom Logo & Branding Removal

✔ (Remove our branding)

✔ (Business Plans)


Customize Player Colors


Subtitle Support

Playback Speed Control and Autoplay

Enable/Disable Play/Pause Button

Embedding Options


Several options


Global CDN (Including China)

✘ (Excludes China)

✘ (Excludes China)

✔ (Excludes China)

Monetization Options

✔ (Various)

✔ (Various)

Pay Per View & Subscriptions



Server-Side Ad Insertion (VAST, VPAID)




API Access



Deep Analytics and Engagement Data

✔ (Business Plans)

Security Options (e.g., 2FA, DRM)

✔(Including DRM)

✔ (Including DRM)

Customization Difficulty





Advanced (HTML/CSS)

The Best White-Label Streaming Services

Let’s take a look at some of the best white-label streaming services, and see what they offer.


White Label Video Streaming

Our platform gives businesses and content creators the tools they need to reach their full potential. The global CDN delivers multi-bitrate streaming to worldwide audiences. Even when connection speeds are slow and intermittent, your content remains uninterrupted. We offer hosting for VoDs, and provide live streaming capability too.

The platform comes with a number of powerful tools that allow you to easily edit and change the appearance of the video player. You won’t need to be a graphic designer or coding expert to make the video player consistent with your brand!

Key Features

  • Custom logo (Remove StreamingVideoProvider branding)
  • Customize player behavior and colors
  • Subtitle support
  • Playback speed control and autoplay
  • Enable/Disable Play/Pause button
  • One-click website embedding of player, player + playlist, and player + playlist + live chat
  • Global CDN (including Mainland China)
  • Adaptive / Multi-bitrate streaming to make your stream look good on any device
  • Lots of monetization options, including rentals, pay per view, and subscriptions
  • Server-side ad insertion supporting VAST and VPAID
  • Robust security, including whitelisting and 2FA
  • Multistreaming to distribute your content to multiple social media sites
  • API allowing for easy integration with existing systems


White Label Video Platform

Muvi is a popular white-label VoD platform that is often used by educators and those creating training courses. It comes with a white-label player and has a focus on LMS integrations. Muvi supports multi-language subtitles, which can be helpful for targeting viewers overseas. It is worth keeping in mind that Muvi doesn’t currently offer coverage for China.

You have a variety of options for monetization, and can easily enable your preferred choice through their CMS. Muvi’s video CMS offers a lot, but it can be difficult initially to get to grips with.

Key Features

  • Customize player colors
  • Add your own logo
  • Playback speed control
  • Enable/Disable Play/Pause button
  • Subtitle support
  • Global CDN (excludes China)
  • Good security and access restriction options, including DRM
  • Selection of monetization options


White Label Streaming Service

Dacast is a video streaming platform known for its video-on-demand (VoD) storage and live streaming capabilities. It does come with a white-label HTML5 player that enables you to make most of the customizations you might need. These include adding your logo, changing the player’s color scheme, and ability to add custom CSS code.

Dacast offers the basic monetization features you’ll need. It has tools for selling access to single or multiple videos. There is no multistreaming capability built in. You will need to use a third-party service for that.

Key Features

  • Custom logo (remove Dacast branding)
  • Custom player colors
  • Several embedding options
  • Monetization via Pay Per View and subscriptions
  • API access for further customization


White Label Video Production

Vidyard has a focus on marketing and lead generation. This is a comprehensive platform that can fit your white-label video production process. For marketing teams, the video SEO and captioning features can be helpful.

It’s worth noting that Vidyard’s player customization and white-labeling features are only available on the business plans.

If you are looking for worldwide coverage, Vidyard ticks most of the boxes but China streaming is not supported right now.

Key Features

  • Customize the colors on the video player
  • modify the video playback experience (with settings like autoplay)
  • Add video chapters
  • Video SEO features and captioning
  • Deep analytics and engagement data
  • Robust security options
  • Powerful marketing tools


White Label TV Streaming Service

If you are part of a larger business or organization, Brightcove is worth considering as a white-label streaming service. The platform supports both VoD and live streaming, as well as adaptive bitrate streaming. If you are looking to reach audiences all over the world, it’s good to know that Brightcove doesn’t currently allow coverage in China.

Similar to the other options we’ve covered, Brightcove has an HTML5 customizable video player. The downside is that customizing the colors and fonts requires knowledge of HTML and CSS. It’s not done through the platform’s interface.

Key Features

  • Customize the player by adding your own HTML, CSS, and JavaScript
  • Player localization available
  • Adaptive-bitrate streaming
  • Integrates with CRM/LRMs
  • Good security and access restriction options, including DRM
  • Video player plugins
  • Server-side ad insertion supporting VAST, VMAP, and VPAID

The Benefits Of A White-Label Streaming Service

White Label Streaming

According to color research, people generally make up their minds about a product or service within the first 90 seconds, so it’s essential to make a good first impression. The importance of branding cannot be overstated. Up to 90% of the time, our initial instinctive response to products or services is based on color alone.

A white-label video hosting and streaming service allows you to completely customize the visual appearance of your video player. This is great for changing visual styles but also makes video integration seamless on your website. But, best of all, it helps you create a consistent, recognizable brand.

With a white-label video platform, all of your content is stored and managed securely. This has many key benefits:

  • Robust security such as 2FA (two-factor authentication)
  • Global CDN with optimal content delivery
  • No stressful self-hosting server management
  • Brand your video player to reflect your brand
  • Lots of monetization and PPV options

In addition to this, you don’t have to worry about strict terms of service agreements and community guidelines. You have full control over your brand and content.

White-Label PlayerStandard Player
Make your videos match your company’s branding
Seamless website integration without styles clashing
Optimize visual elements for seasonal events or marketing campaigns
Provides a professional bespoke look
Makes a good first impression on new viewers?
You can control player behavior and functionality

Types Of White-Label Streaming Services

  1. Live Streaming Platforms: These platforms primarily focus on live content delivery. They offer features such as live event streaming, real-time chat and interactions, live analytics, and often support for adaptive bitrate streaming to ensure a smooth viewing experience.
  2. Video-on-Demand (VoD) Platforms: These providers are designed for hosting, managing, and delivering pre-recorded video content. Features often include video libraries, content organization tools, search functionality, and the ability to set access controls and monetize content.
  3. Hybrid Platforms: This group of platforms offers both live streaming and VoD capabilities, making them a versatile choice for organizations with diverse needs. They combine the features of the first two types, allowing for the streaming of live events as well as hosting and managing pre-recorded content.


OTT stands for “over the top” and is the process of delivering digital content directly to audiences over the internet. Services such as Hulu, Netflix, and Amazon Prime Video are all considered OTT platforms.

Yes! By using a platform such as StreamingVideoProvider, you have full control over subscriptions. You can configure your videos to require a paid subscription in order for viewers to gain access. You can also create a white-label TV streaming service that works via the internet in just a few hours.

By using a white label video player, you can fully customize and theme your video player to match your website. Once you have themed your player to your liking, you can publish it by copying and pasting the embed code onto your website.


First impressions matter, and so does setting yourself apart from the competition. With white-label streaming services, you solve both of these problems at once. So, give your viewers the professional viewing experience they deserve.

Although your content will be hosted externally by a provider, a seamlessly integrated video will appear as if it is hosted on your own website. If you want to test a white label streaming service for yourself, sign up for our free trial that doesn’t require a credit card.

Further reading

To find out more about streaming or white-label hosting, please visit the links below.

Did you know?

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