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Are your products and services presented in the best possible light on your site? Do all your site’s visitors understand the products and services on offer? How many of these potential clients can you afford to lose? Video is a powerful medium. With it you can better illustrate your product and service benefits. Using video can bring you closer to your customers.
If you've had a website online for a while, you'll already know that your site's visitors are the single most valuable asset you'll ever have. Customers are paramount – without them, there’s no business! If you’re collecting visitors through banner or print advertising, you'll be paying a premium to convert them into customers, making them a rather expensive commodity.
Given the fact that each visitor to your website is such a valuable and limited resource, are you doing everything possible to get your message across? Are you presenting your goods or services in the best possible light? If not, you're probably letting most of your visitors get away without closing a sale.
People visiting your site need something to grab their attention. They're looking for a visual experience and they're just like you when you surf the web. You usually stop and pay closer attention when something catches your eye, right?
Most people will skim through your written material, just as you've probably skimmed through most of the material on this page, but they will watch your video presentations. It's called making your website sticky. We know, because most of our site’s visitors click on our video presentation and watch it! Because of their increased interest level, they spend more time on our site learning about our services and as a result, our closing ratio on sales is much higher. Here is another example of how video streaming could look and sound on your pages.
If instead of visiting your site, your prospect walked into your place of business, how would you present your product or service? Would you direct your prospect to a stack of pre-printed sales material containing text and graphics and let it go at that, or would you address him or her in person?
Of course you'd talk to your prospective customer and keep them in your shop or store as long as possible!
That's how you make a sale.
That's how you earn income!
Why conduct your business any differently online? After all, your website is your shop front. If you believe that all it takes to be successful on the web is a steady flow of visitors viewing some plain text and graphics, your sales figures are probably already trying to tell you otherwise.
When you place your business on the net, you're given a set of tools to work with to tell your story - text, graphics, audio & video. Each has its place and purpose and each has its strengths and weaknesses.
So why pick the weakest tools at your disposal for the single most important job you face - that of getting your prospect's attention and closing a sale? If you have a story to tell that’s better delivered face to face, on a personal level, why not start telling it through video so you can get your prospect's attention first? Once you have his or her attention, your prospective customer is far more likely to read what you have to say and take positive action.
If you've read this page up to this point, then you are one of the few visitors that do actually read the text content of a page. Most visitors just scan pages looking for clues to make a fast decision, and one of the fastest is to go away to a search engine, directory or a major portal. However most visitors will watch a video, if you have one on your web page. You probably also listened to the speaking animation on the right, what it has to say and watched it too, so you wouldn't miss something. Consider the figures! Access most visitors not just a few of them.
How many visitors to your site does it take to make a sale - 25, 50, 100, 1000, more? Are you making sales each and every day? How many? Rather than concentrating on finding more visitors, doesn't it make better sense to find ways to increase your closing ratio and start getting more sales from the visitors you already have?
If you do nothing, your ratio of visitors to sales will continue to decrease. If it's taking you 100 visitors to make a sale today, 6 months from now that number will probably be 1 in 200. And, it will continue to decline as more of your competitors go online. With the launch of our service, we've already learnt what works and what doesn't. We've seen countless marketers attempt to use outdated sales approaches which fail over and over again when used on the net. In order to make consistent sales online, your marketing plan has to be based on more than just the law of large numbers.
If you're afraid to try something new, just think how most of your competitors feel. Exactly the same way. Several will eventually take the plunge and survive. Most will not and they will fail.
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